The problem of counterfeiting is longstanding and is growing more and more in scope and magnitude. Many luxury brands are concerned because of the adverse impact of such illicit activities. The growth in global trade and technology has positively affected many markets across the world but along with that, it has some major adverse effects as well. Business organizations spend a lot of money, time and resources on protecting their brand and trademarks. But even after all the measures, the counterfeit market is booming rapidly.
The rapid growth of internet and technology has added fuel to this growing fire. The counterfeiters are using e-commerce websites, social networking sites and apps as their platform to sell the counterfeit goods. And due to advancement in the technology, tracking such sellers has become very difficult for the authorities. Even after having many legal regulations and laws, the companies and trademark owners have to bear the losses due to such heinous crimes. This clearly shows that there is absence of proper regulatory framework.
UAE -Counterfeiting and Trademark Infringement Report, 2018 focuses on the issue of counterfeiting and how it is impacting the brand owners. The report has explained the legal frameworks related to trademark in UAE. It also explains how the increasing usage of new technologies is helping the counterfeit traders to be safe and secure without any fear of being caught.
The web-based counterfeiters are using new advanced technologies to create an ambiance of luxury and an image of authenticity through very little financial investment. The web sites and apps are now designed and fashioned in such a way that it reassures unwitting consumers of authenticity through false claims and photographs of genuine articles, especially in those environments in which the goods for sale are incapable of pre-purchase scrutiny. The websites of the illicit traders appear in a way that it becomes difficult for the consumers to distinguish between approved genuine websites and unauthorized websites that sell counterfeit goods.
The report has elucidated the provisions that deals with the custom and border authorities, as they play a key role for protection of trademarks. They have certain rights that is very beneficial in securing the trademarks. The detection of counterfeit products on the borders is very necessary so that they don’t enter the UAE market.
The report has provided various recommendations. These recommendations are a mix of legal, social, economical and technological aspects of counterfeiting which will help the brand owners to track down the offenders and at the same time protect their trademark by using the latest technologies.
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