The economy of Italy is innovative and intellectual property driven. The threats of counterfeiting are increasing with time and affecting Italian companies. Italy-Counterfeiting and Trademark Infringement Report, 2018 addresses the problem of increasing counterfeiting and its economical impacts on the luxury brands. It covers various aspects of counterfeiting and analyse those aspects based on social, technological, economic and most importantly legal research.
The report focuses on greatest challenges faced by the law enforcement agencies regarding illicit trade and intellectual property crimes. These crimes have generated serious economic challenges along with social and environmental harm. The illegitimate acts also have a bad impact on the overall growth of the businesses.
The newer technologies have made it easier for the counterfeiters to easily sell fake goods in Italy. The report has mentioned and explained all the legal frameworks that protects the rights of the brand owner’s trademark. It also includes the civil and criminal enforcements measures that are stated by the law for punishing the wrong doers.
The increasing use of newer technologies is one of the main reasons for the growth of sales of counterfeit goods. Production and sales of counterfeit products across the globe with minimum expenditure is contributing to the illicit value chains. It has become very difficult to spot the fake goods that are sold online. Getting hold of the illicit seller is all the more difficult. The legal frameworks are not equipped enough to protect the trademark in such cases.
The growth in global trade and technology has positively affected many markets across the world but along with that, it has some major adverse effects as well. Business organizations spend a lot of money, time and resources on protecting their brand and trademarks. But even after all the measures, the counterfeit market is booming rapidly.
The report has elucidated various legal frameworks that protects the brand’s trademark. It also includes the civil and criminal enforcements that should be applied on the trademark infringers. The report has specifically given importance to the custom and border authorities as they are a huge part of the system. The brand owners with the help of custom authorities can restrict the counterfeit goods to enter the Italian market.
With the far-reaching e-commerce platform, the illicit goods are easily shipped by courier companies without any knowledge of the custom authorities. these issues can only be solved when all the stake holders involved work together.
The report has provided recommendations that include legal, technological and other various kinds of measures that can be taken by the brand owners to protect their trademark, track and trace the counterfeiters.
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