Italy - Counterfeiting & Trademark Infringement Report, 2018

Italy - Counterfeiting & Trademark Infringement Report, 2018

Report Description

The economy of Italy is innovative and intellectual property driven. The threats of counterfeiting are increasing with time and affecting Italian companies. Italy-Counterfeiting and Trademark Infringement Report, 2018 addresses the problem of increasing counterfeiting and its economical impacts on the luxury brands. It covers various aspects of counterfeiting and analyse those aspects based on social, technological, economic and most importantly legal research.

The report focuses on greatest challenges faced by the law enforcement agencies regarding illicit trade and intellectual property crimes. These crimes have generated serious economic challenges along with social and environmental harm. The illegitimate acts also have a bad impact on the overall growth of the businesses.

The newer technologies have made it easier for the counterfeiters to easily sell fake goods in Italy. The report has mentioned and explained all the legal frameworks that protects the rights of the brand owner’s trademark. It also includes the civil and criminal enforcements measures that are stated by the law for punishing the wrong doers.

The increasing use of newer technologies is one of the main reasons for the growth of sales of counterfeit goods. Production and sales of counterfeit products across the globe with minimum expenditure is contributing to the illicit value chains. It has become very difficult to spot the fake goods that are sold online. Getting hold of the illicit seller is all the more difficult. The legal frameworks are not equipped enough to protect the trademark in such cases.

The growth in global trade and technology has positively affected many markets across the world but along with that, it has some major adverse effects as well. Business organizations spend a lot of money, time and resources on protecting their brand and trademarks. But even after all the measures, the counterfeit market is booming rapidly.

The report has elucidated various legal frameworks that protects the brand’s trademark. It also includes the civil and criminal enforcements that should be applied on the trademark infringers. The report has specifically given importance to the custom and border authorities as they are a huge part of the system. The brand owners with the help of custom authorities can restrict the counterfeit goods to enter the Italian market.

With the far-reaching e-commerce platform, the illicit goods are easily shipped by courier companies without any knowledge of the custom authorities. these issues can only be solved when all the stake holders involved work together.

The report has provided recommendations that include legal, technological and other various kinds of measures that can be taken by the brand owners to protect their trademark, track and trace the counterfeiters.

Losses incurred in 2017 due to Counterfeiting amounts to $1.2 Trillion

Table of


Table of Contents

  1. Executive Summary
  2. Scope and Approach
    1. Background – The Era of Flat world & Connected World
    2. Definitions & Terminologies
  3. Italy Counterfeiting Perception Index
  4. The Market Size of Counterfeit Goods in Italy
    1. By Value
    2. By Industry
  5. Sales Medium of Counterfeit Goods in Italy
    1. Markets 
    2. Online Medium
      1. E-Commerce
      2. Social Media
  6. International Agreements on Intellectual Property Rights
    1. Trade Related Aspects of Intellectual Property Rights, (TRIPS)
    2. Anti-Counterfeiting Trade Agreement
    3. EU Directives and Regulations
      1. EU E-commerce Directive
      2. EU Customs Regulation
  7. Analysis - Secondary Liabilities
    1. Auction Sites
    2. Internet service providers
  8. Legal Analysis - Italy
    1. Italian Code of Industrial Property, 2005
    2. Criminal Code, 1930
    3. Code of Civil Procedure, 1942
  9. Legal Framework
    1. Trademark Law, 1993
    2. Anti-unfair competition law, 1993
    3. Civil Code, 1986
    4. Criminal law, 1997
    5. Tort law, 2009
    6. Regulations of Customs Protection for Intellectual Property Rights and its Implementing Methods, 2003
  10. Issues Analysed
    1. Trademark Law
    2. Custom & Border measures
    3. Criminal Liabilities & Penalties
    4. Civil Enforcements
    5. Online Counterfeiting
    6. Anti-Counterfeiting
  11. Recommendations for Anti- Counterfeiting in Italy

List of


List of Graphs

  1. Economic Value of Losses Suffered due to Counterfeiting (USD Billion), 2001-2020
  2. Economic Value of Losses due to Counterfeiting in Selected Sectors (USD Billion), 2002-2020
  3. Shares of seizures by IP-infringing category (Percentage), 2017
  4. Number of Internet Users Globally (Millions), 2005-2017
  5. Growth in Estimated Value of Counterfeited Goods (Billion USD), 2008-2017
  6. Global Merchandise exports and Imports (USD Trillion), 1960-2017
  7. Value of Seized Goods by Reporting Economy (USD Million), 2017
  8. Average Percentage Share of global physical counterfeiting(Percentage), 2011-2017
  9. Total Annualized Outsourcing Contract Value and its Growth From (USD million), 2013-2017
  10. Share of Companies that Outsource by Sector(Percentage), 2017
  11. Distribution of the Countries as per Income Level (Percentage), 2017
  12. Share of endorsed celebrity follower’s in Countries as per the Region (Percentage), 2017
  13. Distribution of Targeted Audience by Income Level(Percentage), 2017
  14. Average Age of Luxury Brand User by Region (Year), 2017
  15. Average Age of Luxury Brand User by Income Group (Year), 2017
  16. Budget to reach potential customer of Luxury Brands on Social Media (per Day in USD), 2017
  17. Market Size of Global E-commerce Business(USD Billion), 2012-2017
  18. Most Frequent Brand Name Used in online Counterfeiting(Percentage), 2017
  19. Top five countries involved in online sales of counterfeit items (Percentage), 2017
  20. Share of Authenticated and Illicit Post on Social Media (Percentage), 2017
  21. Share in Mode of Communication on Social Media Counterfeiting (Percentage), 2017
  22. Distribution of Leading Uses of 3D Printing(Percentage), 2015- 2017
  23. Number of 3D Printer Shipment (Million), 2013-2017
  24. Route Map of Source and Destination of Counterfeit Clothes and Textile, 2017
  25. Route Map of Source and Destination of Counterfeit Footwear, 2017
  26. Route Map of Source and Destination of Counterfeit Cosmetics and Perfumes, 2017
  27. Route Map of Source and Destination of Counterfeit Leather Articles and Handbags, 2017
  28. Heat Map of Source, Destination and Transit points of trade in illicit goods, 2017
  29. IPR Detentions by Number of Cases and Articles in EU(Thousand), 2007-2017
  30. Number of Trademark Application and Registration in Italy (Thousand), 2007-2017
  31. Blueprint of TAG Heuer Mikrograph Caliber 560, 2017
  32. Global Market Share of Logistic Services (Percentage), 2017
  33. Evolution of the global personal goods luxury( Billion Euro), 2012-2017
  34. Penetration of Countries in online luxury sales globally (Percentage), 2017

Countries Analysed


A Complete Analysis of Italy's Law



International, National and Regional Laws

International Agreement-

  1. Trade Related Aspects of Intellectual Property Rights, (TRIPS), 1995
  2. Anti-Counterfeiting Trade Agreement, 2012
  3. EU E-commerce Directive, 2000
  4. EU Customs Regulation, 2007


  1. Italian Code of Industrial Property, 2005
  2. Criminal Code, 1930
  3. Code of Civil Procedure, 1942
International, National and Regional Laws


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