Global Brand Counterfeiting & Trademark Infringement Report, 2018

Report Description

The growth in global trade and technology has positively affected many markets across the world but along with that, it has some major adverse effects as well. Business organizations spend a lot of money, time and resources on protecting their brand and trademarks. But even after all the measures, the counterfeit market is booming rapidly.

The Global Brand Counterfeiting Report, 2017 has addressed the issue of proliferation of trademark counterfeiting in this technologically driven era.  The globalization of trade and communication has offered unparalleled opportunities for organized crimes to engage in illicit trade and counterfeiting so as to increase their economic influence. The report has focused on those economies where the consumers have the highest buying power namely, France, Germany, Hong Kong, China, Italy, Japan, Singapore, UAE, UK, and the USA.

The methods and tools which are used by the offenders are becoming very sophisticated and varied with every passing moment. With the innovation in 3D technologies, this menace is scaling like never before. The emergence of e-commerce platforms is also one of the chief reasons for the constant growth in the counterfeiting.

The report focuses on greatest challenges faced by the law enforcement agencies regarding illicit trade and intellectual property crimes. These crimes have generated serious economic challenge along with social and environmental harm. The illegitimate acts also have a bad impact on the overall growth of the businesses. The illicit value chains and free trade zones make it easier for the counterfeiters to trade in fake goods without any fear of being caught.

A substantial number of governments of various countries have enacted laws and legal regulations for safeguarding the rights of the brand owners. Many international laws and treaties have been signed so as to combat counterfeiting, but despite all the efforts, there is no end to this crime. Many reputed organizations have suffered huge losses due to increase in trade on counterfeiting goods.

The report explicates that the problem of counterfeiting is longstanding and is growing more and more in scope and magnitude. The government and business organizations are concerned because of the adverse impact of such illicit activities. Counterfeiting also poses threats to the welfare of consumers, along with that it also disrupts the whole society on various levels and harms the reputation of the businesses. Counterfeiting has amounted to great losses for the brand owners and especially the luxury brands. The report has made conscious efforts to curb this issue by providing various legal and technological recommendations.

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Music Industry has lost up to $866 BN in 2017.

Table of


Table of Contents

  1. Counterfeiting in Fourth Industrial Revolution
  2.  The State of Counterfeiting
  3. Globalization-A Double-Edged Sword
  4. Manufacturing Outsourcing- A Blessing in Disguise
  5.  E-Commerce- A New Platform for Counterfeiters
  6. Case Laws
    1. Gucci vs. Alibaba
    2. Cartier International Ag & Others vs Gaurav Bhatia & Ors
  7. The other side of the e-Commerce industry
  8. Social Counterfeiting- Counterfeiting and Social Media 
  9. Future Threat – 3D printing & Counterfeiting
  10. Luxury Brands & Celebrity Endorsement
    1. The insignia
    2. History of celebrity’s promotion
    3. Is there any medium as connected as Internet?
    4. Graph from the Global Advertisement Report
    5. We don’t sell it; we provoke you to buy it
    6. Average age globally
    7. The Tags, Hashtags & Search
    8. Fast Fashion
    9. Adverse effects of Social Media
    10. Recommendation
  11. The Illicit Value Chains
  12. Trade Routes of Counterfeited 
    1. Clothing and Textile
    2. Footwear
    3. Cosmetics and Perfumes
    4. Leather Article and Handbags
  13. Analysis- Legal Agreements and Treaties
    1. TRIPS
    2. ACTA
    3. EU Directives and Regulations
      1. EU- E-Commerce Directive
      2. EU Customs Regulations
  14. Analysis - Secondary Liabilities
    1. Auction Sites
    2. Internet service providers
  15. Analysis of Luxury Markets & their respective legal frameworks on Counterfeiting
    1. China
      1. Faults in Chinese Trademark Registration
      2. Legal Framework
  16. E-Commerce law

  17. France – Trademark & Anti-Counterfeiting laws & frameworks
  18. Germany– Trademark & Anti-Counterfeiting laws & frameworks
  19. Hong Kong – Trademark & Anti-Counterfeiting laws & frameworks
  20. Italy – Trademark & Anti-Counterfeiting laws & frameworks
  21. Japan – Trademark & Anti-Counterfeiting laws & frameworks
  22. Singapore – Trademark & Anti-Counterfeiting laws & frameworks
  23. UAE– Trademark & Anti-Counterfeiting laws & frameworks
  24. UK– Trademark & Anti-Counterfeiting laws & frameworks
  25. USA– Trademark & Anti-Counterfeiting laws & frameworks
  26. Recommendations for Anti- Counterfeiting

List of


List of Graphs

1. Losses Suffered due to Counterfeiting (USD Billion) From 2001-2020

 2. Losses due to Counterfeiting in Selected Sectors (USD Billion) From 2002-2020

 3. Shares of seizures by IP-infringing category-2017

 4. No. of Internet Users (Millions) From 2005-2017

 5. Growth in Estimated Value of Counterfeited Goods (Billion USD) From 2008-2017

 6. Global Merchandise exports and Imports (current US$) From 1960-2017

 7. Value of Seized Goods by Reporting Economy

 8. Average Percentage Share of global physical counterfeiting from 2011-2017

 9. Total Annualized Outsourcing Contract Value (USD million) and its Growth From 2013-2017

 10. Percent of Companies that Outsource by Sector - 2017

 11. Percentage Distribution of the Countries as per Income Level

 12. Percentage share of follower’s in Countries as per the Region

 13. Distribution of Population by Income Level

 14. Average Age by Region

 15. Average Age by Income Group

 16. Budget to reach potential customer (per Day in USD)

 17. Market Size of Global E-commerce Business From 2012-2017

 18. Most Frequent Brand Name Used in online Counterfeiting

 19. Top five countries involved in online sales of counterfeit items

 20. Authenticated and Illicit Post on Social Media

 21. Percentage Share in Mode of Communication on Social Media Counterfeiting

 22. Leading Uses of 3D Printing in 2015, 2016 and 2017

 23. 3D Printer Shipment from 2013-2017

 24. Source and Destination of Counterfeit Clothes and Textile

 25. Source and Destination of Counterfeit Footwear

 26. Source and Destination of Counterfeit Cosmetics and Perfumes

 27. Source and Destination of Counterfeit Leather Articles and Handbags

 28. Source, Destination and Transit points of trade in illicit goods

 29. IPR Detentions by Number of Cases and Articles in EU From 2007-2017

 30. Trademark Application and Registration in China From 2007-2017

 31. Trademark Application and Registration in France from 2007-2017

 32. The Number of Requests for Intervention by Business Undertakings to Intercept Counterfeiters

 33. Trademark Application and Registration in Germany from 2007-2017

 34. Trademark Application and Registration in Italy from 2007-2017

 35. Trademark Application and Registration in Japan from 2007-2017

 36. Trademark Application and Registration in Singapore from 2007-2017

 37. Application and Registration in UAE from 2007-2017

 38. Trademark Application and Registration in UK from 2007-2017

 39. Trademark Application and Registration in USA from 2007-2017

 40. Blueprint of TAG Heuer Mikrograph Caliber 560

 41. Global Market of Logistic Services-2017

 42. Evolution of the global personal goods luxury from 2012-2017(in Billion Euro)

 43. Penetration of Countries in online luxury sales globally-2017

Countries Analysed

Hong Kong

United Arab Emirates
United Kingdom
United States of America

A Complete Analysis of 10 Countries

Companies Mentioned

1.    Christian Louboutin 
2.    Michael Kors 
3.    Ferragamo 
4.    Givenchy
5.    Burberry 
6.    YSL 
7.    Tods/Roger Vivier
8.    Valentino
9.    Armani
10.    Bvlgari
11.    Ray-ban
12.    Hermes
13.    Celine
14.    Gucci 
15.    Alibaba 
16.    LV 
17.    Tiffany 
18.    Rolex 
19.    Tag Heuer
20.    Chanel 
21.    Nike 
22.    Versace
23.    Dior 
24.    Prada
25.    Fendi
26.    Mars
27.    Swarovski
28.    Cartier International Ag.

E-commerce Platforms 
1.    Alibaba 
2.    Taobao 
3.    Aliexpress 
4.    eBay 
5.    Amazon

Social Media/Networking 
1.    Instagram 
2.    WhatsApp 
3.    Google
4.    Yahoo 
5.    Facebook 
6.    WeChat 
7.    Blackberry (BBM) 
8.    Yahoo
9.    Kik
10.  Viber 
11.  Telegram

Technology-based Companies 
1.    Chronicled 
2.    Blockchain Tech Ltd. 
3.    Samsung 
4.    DNA Technologies 
5.    Igneia technology 
6.    Quantum Materials Corporation
7.    Defcad 

1.    United Parcel Services
2.    FedEx
3.    TNT Express
4.    DHL and Yamato Holdings

1.    British Sky Broadcasting Limited
2.    Hangzhou Yanbei Trading Company
3.    Shenzhen Meigeer Watch Co., Ltd
4.    Mckinsey

Industries Analysed
  1. Government
  2. E-commerce Platforms
  3. ISPs
  4. Social Media Platforms
  5. Photo Sharing Platforms
  6. Logistics
  7. Luxury Brands
  8. Brands
  9. Counterfeiters
  10. International Organizations
  11. Industry consortiums
  12. Outsourced Manufacturers 
  13. Custom Authorities
  14. IP Infringers



International, National and Regional Laws

International Agreement-

  1. Trade-Related Aspects of Intellectual Property Rights, (TRIPS), 1995
  2. Anti-Counterfeiting Trade Agreement, 2012
  3. EU E-commerce Directive, 2000
  4. EU Customs Regulation, 2007


  1. Lanham Act, 1946
  2. Trademark Counterfeiting Act of 1984
  3. Anti-counterfeiting Consumer Protection Act of 1996
  4. Stop Counterfeiting in Manufactured Goods Act. 2006
  5. Racketeer Influenced and Corrupt Organizations Act, 1970
  6. Tariff Act, 1930
  7. The Trade Facilitation and Trade Enforcement Act, 2015
  8. Internal Revenue Code, 1986


  1. Trade Marks Act, 1994
  2. Trade Descriptions Act 1968.
  3. Criminal Procedure (Scotland) Act, 1995


  1. Federal Law No. (37) Of 1992 Concerning Trade Marks, 1992
  2. Anti-Commercial Fraud Law, 2014


  1. Trademark Act, 1959
  2. Unfair Competition Prevention Act, 1993
  3. the Customs Act, 1954
  4.  the Penal Code, 1907
  5. the Civil Code, 1896
  6. the Limitation of Liability for Damages of Specified Telecommunications Service Providers and the Right to Demand Disclosure of Senders’ Identification Information Act.2001

Hong Kong-

  1. Trademark Ordinance, 2003
  2.  Trade Descriptions Ordinance, 2013

Singapore -

  1. Trademarks Act, 1998


  1. Intellectual Property Code, 1992
  2. Customs Code, 2014


  1. Italian Code of Industrial Property, 2005
  2. Criminal Code, 1930
  3. Code of Civil Procedure, 1942


  1. Act on the Protection of Trade Marks and other Symbols Trade Mark Act, 1994
  2. Code of Civil Procedure, 1900
  3. Code of Criminal Procedure, 1998
  4. The Act Against Unfair Competition, 2010


  1. Trademark Law, 1993
  2. Anti-unfair competition law, 1993
  3. Civil Code, 1986
  4. Criminal law, 1997
  5. Tort law, 2009
  6. Regulations of Customs Protection for Intellectual Property Rights and its Implementing Methods, 2003
International, National and Regional Laws



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