France - Counterfeiting & Trademark Infringement Report, 2018

France - Counterfeiting & Trademark Infringement Report, 2018

Report Description

Most of the luxury brands are established in EU countries, and France is one of them. The luxury brands in France have faced some major ramifications due to increase of sales in counterfeit goods. The increasing use of technology for production and sales of counterfeit goods impacts the good will of luxury brands. France -Counterfeiting and Trademark Infringement Report, 2018 has addressed the issue of increasing counterfeiting in this technologically driven era.

The advancement technology has hampered the growth of luxury brands in some ways. The increasing use of new digital platforms for selling fake goods impacts the sales and reputation of luxury brands across the globe. Brands spends a lot of money and effort to protect their trademark from being infringed. But even after protecting it so much the illegal activities are increasing.

The report has discovered the importance of legal frameworks and regulatory authorities for safeguarding the intellectual property rights of the brand owners. The law has provided various recluse that are necessary to be implemented in proper for protection on brand’s trademark. All such provisions and laws are explained in detail in the report.

France is a part of European Union so their national laws are in consistent with the EU regulations and frameworks. Those regulations are also a part of this report. Customs and border authorities play a huge role in France for protection of trademarks. The report has stated the provisions, rights and liabilities of the custom authorities, and how the brand owners can collaborate with them for tracking down the offenders.

Trade routes play a huge role during the export and import of counterfeit goods. The report has collected the data of various trade routes of different products. These routes specify the source, in-transit and destination of counterfeit goods. The report explains the civil and criminal liabilities of counterfeiters. It also specifies the rights of the brand owners and the implementation of those rights.

The use of e-commerce platforms for selling fake goods has made it very hard to spot, track and trace the counterfeiters. The legal frameworks are not equipped enough to address the new age technological issues of trademark counterfeiting. Hence, the report has provided various recommendations that are beneficial for the brand owners for securing their trademark. The recommendations are based on new technologies, existing laws and the collaboration of various stake holders.

The report represents a comprehensive standpoint of growing problem of counterfeiting and trademark infringement in France and its impact on the luxury brands.

Losses incurred in 2017 due to Counterfeiting amounts to $1.2 Trillion

Table of


Table of Contents

  1. Executive Summary
  2. Scope and Approach
    1. Background – The Era of Flat world & Connected World
    2. Definitions & Terminologies
  3. France Counterfeiting Perception Index
  4. The Market Size of Counterfeit Goods in France
    1. By Value
    2. By Industry
  5. Sales Medium of Counterfeit Goods in France
    1. Markets 
    2. Online Medium
      1. E-Commerce
      2. Social Media
  6. International Agreements on Intellectual Property Rights
    1. Trade Related Aspects of Intellectual Property Rights, (TRIPS)
    2. Anti-Counterfeiting Trade Agreement
    3. EU Directives and Regulations
      1. EU E-commerce Directive
      2. EU Customs Regulation
  7. Analysis - Secondary Liabilities
    1. Auction Sites
    2. Internet service providers
  8. Legal Analysis - France
    1. Intellectual Property Code, 1992
    2. Customs Code, 2014
  9. Legal Framework
    1. Trademark Law, 1993
    2. Anti-unfair competition law, 1993
    3. Civil Code, 1986
    4. Criminal law, 1997
    5. Tort law, 2009
    6. Regulations of Customs Protection for Intellectual Property Rights and its Implementing Methods, 2003
  10. Issues Analysed
    1. Trademark Law
    2. Custom & Border measures
    3. Criminal Liabilities & Penalties
    4. Civil Enforcements
    5. Online Counterfeiting
    6. Anti-Counterfeiting
  11. Recommendations for Anti- Counterfeiting in France

List of


List of Graphs

  1. Economic Value of Losses Suffered due to Counterfeiting (USD Billion), 2001-2020
  2. Economic Value of Losses due to Counterfeiting in Selected Sectors (USD Billion), 2002-2020
  3. Shares of seizures by IP-infringing category (Percentage), 2017
  4. Number of Internet Users Globally (Millions), 2005-2017
  5. Growth in Estimated Value of Counterfeited Goods (Billion USD), 2008-2017
  6. Global Merchandise exports and Imports (USD Trillion), 1960-2017
  7. Value of Seized Goods by Reporting Economy (USD Million), 2017
  8. Average Percentage Share of global physical counterfeiting(Percentage), 2011-2017
  9. Total Annualized Outsourcing Contract Value and its Growth From (USD million), 2013-2017
  10. Share of Companies that Outsource by Sector(Percentage), 2017
  11. Distribution of the Countries as per Income Level (Percentage), 2017
  12. Share of endorsed celebrity follower’s in Countries as per the Region (Percentage), 2017
  13. Distribution of Targeted Audience by Income Level(Percentage), 2017
  14. Average Age of Luxury Brand User by Region (Year), 2017
  15. Average Age of Luxury Brand User by Income Group (Year), 2017
  16. Budget to reach potential customer of Luxury Brands on Social Media (per Day in USD), 2017
  17. Market Size of Global E-commerce Business(USD Billion), 2012-2017
  18. Most Frequent Brand Name Used in online Counterfeiting(Percentage), 2017
  19. Top five countries involved in online sales of counterfeit items (Percentage), 2017
  20. Share of Authenticated and Illicit Post on Social Media (Percentage), 2017
  21. Share in Mode of Communication on Social Media Counterfeiting (Percentage), 2017
  22. Distribution of Leading Uses of 3D Printing(Percentage), 2015- 2017
  23. Number of 3D Printer Shipment (Million), 2013-2017
  24. Route Map of Source and Destination of Counterfeit Clothes and Textile, 2017
  25. Route Map of Source and Destination of Counterfeit Footwear, 2017
  26. Route Map of Source and Destination of Counterfeit Cosmetics and Perfumes, 2017
  27. Route Map of Source and Destination of Counterfeit Leather Articles and Handbags, 2017
  28. Heat Map of Source, Destination and Transit points of trade in illicit goods, 2017
  29. IPR Detentions by Number of Cases and Articles in EU(Thousand), 2007-2017
  30. Number of Trademark Application and Registration in France (Thousand), 2007-2017
  31. Blueprint of TAG Heuer Mikrograph Caliber 560, 2017
  32. Global Market Share of Logistic Services (Percentage), 2017
  33. Evolution of the global personal goods luxury( Billion Euro), 2012-2017
  34. Penetration of Countries in online luxury sales globally (Percentage), 2017

Country Analysed


A Complete Analysis of French Economy



International, National and Regional Laws

International Agreement-

  1. Trade Related Aspects of Intellectual Property Rights, (TRIPS), 1995
  2. Anti-Counterfeiting Trade Agreement, 2012
  3. EU E-commerce Directive, 2000
  4. EU Customs Regulation, 2007


  1. Intellectual Property Code, 1992
  2. Customs Code, 2014
International, National and Regional Laws


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