Most of the luxury brands are established in EU countries, and France is one of them. The luxury brands in France have faced some major ramifications due to increase of sales in counterfeit goods. The increasing use of technology for production and sales of counterfeit goods impacts the good will of luxury brands. France -Counterfeiting and Trademark Infringement Report, 2018 has addressed the issue of increasing counterfeiting in this technologically driven era.
The advancement technology has hampered the growth of luxury brands in some ways. The increasing use of new digital platforms for selling fake goods impacts the sales and reputation of luxury brands across the globe. Brands spends a lot of money and effort to protect their trademark from being infringed. But even after protecting it so much the illegal activities are increasing.
The report has discovered the importance of legal frameworks and regulatory authorities for safeguarding the intellectual property rights of the brand owners. The law has provided various recluse that are necessary to be implemented in proper for protection on brand’s trademark. All such provisions and laws are explained in detail in the report.
France is a part of European Union so their national laws are in consistent with the EU regulations and frameworks. Those regulations are also a part of this report. Customs and border authorities play a huge role in France for protection of trademarks. The report has stated the provisions, rights and liabilities of the custom authorities, and how the brand owners can collaborate with them for tracking down the offenders.
Trade routes play a huge role during the export and import of counterfeit goods. The report has collected the data of various trade routes of different products. These routes specify the source, in-transit and destination of counterfeit goods. The report explains the civil and criminal liabilities of counterfeiters. It also specifies the rights of the brand owners and the implementation of those rights.
The use of e-commerce platforms for selling fake goods has made it very hard to spot, track and trace the counterfeiters. The legal frameworks are not equipped enough to address the new age technological issues of trademark counterfeiting. Hence, the report has provided various recommendations that are beneficial for the brand owners for securing their trademark. The recommendations are based on new technologies, existing laws and the collaboration of various stake holders.
The report represents a comprehensive standpoint of growing problem of counterfeiting and trademark infringement in France and its impact on the luxury brands.
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