The problem of counterfeiting is long standing. The new technological upgradations and far reach of the internet has added fuel to this burning fire. Counterfeit luxury goods are big business in China. China-Counterfeiting and Trademark Infringement Report, 2018 has addressed the issue of online and offline counterfeiting. The report has taken into consideration various data sets that has helped in analysing the state of counterfeiting and its impact on various luxury brands across the globe.
Cracking down on counterfeiters is a difficult task for luxury brands. The techniques of copying the original products have improved so much that some fake products look just like the real ones. Spotting counterfeit goods online is much harder. Larger manufacturers of counterfeit goods in China keep a low profile.
The report has explained how the manufacturing hub of the world produce large amount of fake goods and sell them across the globe. Various new techniques are used by the counterfeiters that cannot be tracked or traced. The use of e-commerce platforms is increasing by the day and these platforms are one of the main reasons for proliferation of fake goods in the market.
The brands invest a lot of money and effort in protecting their brand’s trademark. But the laws in China are very vague. The report has done an in-depth analysis of the legal frameworks of China, and how it fails at protecting the trademarks of international luxury brands. Chinese law enforcement lacks in many ways.
The report has mentioned all the provisions that are related to the civil and criminal liabilities of the infringer. Along with that it has also elucidated the role of custom and border authorities and how they can help the brand owners in tracking the violators. The Chinese government has recently improved its provisions for protection of trademarks. The report has scrutinized the landmark case of e-commerce giant Alibaba and how it has changed the legal implementation of IP protection in China.
The use of technology for protection of brand’s trademark is need of the hour. The technological innovations have provided a platform for many manufacturers to easily sell fake goods. But, the same technological innovations can be used for catching these criminals.
The report has given various recommendations that would help the brands to protect their trademark, as well as catch the offenders. It has also emphasised that in this fast-moving economy, cross industry collaboration is the key to crack down illegal activities.
The report has put up a holistic approach that covers all the aspects related to brand counterfeiting in China.
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